Influencer Marketing, the process of identifying, engaging and supporting the folks who create the promotion which has the most impact on your brand, products, and services. Influencers are likely to be customers because they also testify what you are promoting, or, we could also call them as recommenders of your products and services, because introduce and recommend your product to the crowd or their audiences. So, choosing the right influencer is essential.
The growth of Social media has a huge impact on the growth of influencer marketing. I can say, YouTube is one of those huge social media places where we can get the right and effective influencer for your brand, YouTube Influencers has their different promoted products from different brands, in different and according to the niche that they are in. This social media has 100 hours of video uploaded per minute and six billion hours of views per month, this social media is a really huge place that is right for your business. This means that YouTube is to be highly considered when it comes to marketing your product.
YouTube Influencers compared than mainstream celebrities are more popular among teens, largely in the U.S., Companies are now recognizing the pros of investing in YouTube Influencers and their marketing power. There are some ways you can find, identify and connect with YouTube Influencers to associate on your brand campaign:
Multi-Channel Networks. A lot of talent management agencies who can recruit YouTube Influencers that could help set up your brand campaign. Some of these companies reach out to network of YouTube channels, finds available talent, helping to target the best influencers which fit your brand and making deals on your brand.
Sometimes, channel owners won’t get back to you directly, especially for those larger channels, so sometimes, you will think that agencies are the way to connect with the desirable talents, but, there is a disadvantage in it, often agencies do not intensely understand the nature and specific needs of your brands, which ends up to give you offer of partnerships with popular channels, which are not suitable for your brand or is not your bet.
Influencer Platforms. Using platforms that act as a Virtual Marketplace for connecting brands and influencer is an another excellent solution. Just like an outsourcing platform UpWork, they are very similar to each other, the difference is, UpWork gives the people an opportunity to submit and get proposals from freelancers, these influencer platforms allow brands to drop-down their expectations for campaigns and receive proposals directly from influencers.
Reach The Talents Directly. Brands could possibly connect to Influencers directly on YouTube. Most of YouTube Influencers publish their business emails in their channel’s “about” page, there is also “send a message” box available. If you do not hear back from the channel owner, you could follow up through other sources such as Facebook Twitter and Instagram. YouTube talents are receiving hundreds or even thousands of emails daily, so your email could not easily get noticed or might be placed in the spam folder.
Measure the Results. If you have found the right YouTube Influencer, plan the performance evaluations, put tracking in place. Track the campaign CPA and CPC by measuring clicks and conversions, but you need to create tracking links. Ask the influencer to use your tracking link within the video description and video annotations. You might want the link to look clean so it is recommended to use URL Shorteners.