Going viral refers to the number of unique people who see some posts from a story that is published by a friend. This story comprises of comments, likes, responses to an event, sharing and answers to any questions. All businesses want more views, more traffic, more subscribers, interactions and followers for their online presence. If they have something that goes viral then it can easily get huge customers following in just a short span of time and without much effort. A viral Facebook post is something that all digital marketers dream about and is totally free. The next section highlights some secrets that can help you go viral on Facebook.
Content should not Be Boring
For going viral, you definitely need something unique. So, the content of your post should not be boring or similar to what is already present on other sites. Make people excited or offer them some things that force them to think. Do something that affects their feelings. If your post is some kind of story, make it inspiring, powerful and moving. Use a tone that is real and authentic. Its quality can be like casual conversation but it has to be touchy. It is assured that if you use these things in your post it will go viral within no time.
Focus on Current trends and Events
If any post is current then people would be interested in it. People love new content and often such content is viewed over and over again by many people. Therefore you need to check latest Google trends and its news section. You may also want to look for keywords as they are vital for your post to get discovered. Just like Google, Facebook's search bar also gives options about the types of phrases and keywords you type. Be sure that your ideal keywords are in headlines, text body and in the description. You can get tags and information about keywords through different available online platforms.
Post your content on different online platforms like YouTube and Twitter and start driving huge traffic to your site. This can be done from anywhere and will provide the opportunity for people to share the content. It is important that you never forget to integrate this content. For instance, once you have posted a video on YouTube, you should integrate it on other social platforms as well to enhance sharing.
Get Noticed by Some Celebrities
Celebrities have massive audience and so the Facebook content often goes viral just because a celebrity shares or comes across it. Unfortunately, getting attention of celebrities is not an easy task but still you can do this by the quality of your content. If your content has something which they require, they will definitely notice it and in this way you can get their attention. This is a positive sign for posts or product promotion.
There are no guidelines on how your content must look in order to go viral. So you can use any of the unlimited ways. One of them is the use of videos, which are the biggest part of web. If you have uploaded any video on Vimeo or YouTube and it is easy to discover by others, people will do the entire task of promotions on their own and they will share it in all other social networks.
Start Some Contest
Contests are the best way to grab the attention of people and interact with most of them. They spread words about something easily and fast. Facebook offers different questions that can be answered to grab the attention of many readers. Similarly, on a particular web page, you can hold contests about the best picture or any best information shared. This will attract lots of comments and likes and as a result make your post go more viral. In most social media campaigns, these contents are of extreme importance as they enable current viewers to engage with new people.
You may also hold an event where you invite different celebrities who will make your event even more powerful and resourceful.
Shocking and Controversial
In order to go viral, you may want to surprise your audience by comments and likes on controversial issues. This works best if you are the kind of person who does not mind being liked or hated. When seeing the content sparks the emotions of people then they will naturally want to promote it in order to see the reactions of other people. Bad or good, both cases are possible in going viral.
It is a fact that people come to social media sites for fun. They love laughing and feel happy to share anything that is funny. So, all those who have creative knack of comedy can use it to grab the attention and viral sharing of the humor. Use funny images and videos are recommended.
As we all know, the average span of a general web surfer has gone down. Thus, you have a better chance to grab people's attention by using bold photos and photos with big block text. Facebook offers this service and makes the photos look large in news feed. You can also use different online tools to make your post more authentic and appealing.
Submit to Reddit
If you can come up to the first page of Reddit then you can certainly get thousands of viewers. You just have to submit your post in the Reddit and other people vote it down or up. If the post gets maximum votes it will surely get published at the front of Reddit. This task is a bit tricky and it is suggested that you take your time to interact with the Reddit community before posting your links into it for self-promotion. After that, if your post gets at the front, it will certainly get viral not only on Facebook but also on other social media sites.
In short, a post on Facebook or any other social media can be viral but you have to apply the correct strategies as mentioned above. The use of above-mentioned strategies is recommended since they are proven to be the best.